Setup branching rules dependent on incoming answers. This allows for intelligent selection of the next question. With this tool you can prepare the survey so the participants will only get questions that are relevant.
For instance if the participants answers “yes” to a certain question then a series of pre-defined questions are activated, however if the answer is “no”, then yet another series of questions are activated.
In this way you can secure that the participants do not receive more questions than necessary but only relevant questions depending of the answers to previous questions. This will improve the data quality and the response rate.
Further customers save costs due to lower consumption of text messages.
You can also improve data quality by using the features Answer Validation or Text Parsing – AI.
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